USANA Enters China
USANA Enters China
USANA has acquired BabyCare Ltd, a direct selling company based
in Beijing with operations in 21 cities and 16 provinces.
As one of only 25 companies operating with a direct selling license in
China , BabyCare offers USANA a unique opportunity to accomplish
our objective of entering this lucrative market. With more than 11
years of experience in China , BabyCare brings us valuable knowledge
of the country’s direct sales industry. And, importantly, we will have
the ability to expand to China via BabyCare. BabyCare develops,
manufactures, and sells high-quality nutritional products for the
entire family, with a focus on infant nutrition. They are a natural fit
for USANA because they share our philosophy for high-quality
products and pristine manufacturing practices.
Initially, BabyCare will continue to operate as a standalone
business in China while helping USANA become more familiar
with the market. USANA’s long-term objective for this acquisition
is to establish and grow the USANA brand throughout China.
In an effort to achieve this goal, USANA is already working to
license some of its products to BabyCare to enhance the
company’s existing product line.
To be one of the first to learn more about this exciting
opportunity and what it means for you, join us for a special
training session next week at our 2010 International
Convention in Salt Lake City . For those of you who are
unable to attend Convention, each market will be conducting
its own special training in early September. More information
about the time, date, and location for these trainings will be
coming soon from your local office.